Rotor Relaunch

Customer: Rotor
Rotor is based in Madrid. Since 20 years the passionate team produces high-end components for road- mountain and triathlon bikes in the heart of Spain.
They are most known for their oval chain rings – Q-Rings and 3D alloy cranks. The product has been raced very successfully, winning the Tour de France and world champion ships.

Project: Brand Relaunch

Working close with the management to refresh and focus the brand look and message to the new, upcoming company goals.

1.    Logo Artwork
2.    POWERSme! Campaign – athletes tell their Rotor Story
3.    Optimizing print materials
4.    Positioning of Road and MTB products
5.    New MTB category naming- REX
6.    New position and design of Eurobike booth
7.    Activating the brand through social media and dealer newsletters
8.    Growing Facebook by event promotions from 13000 to over  30 000 likes
9.    Coaching and presentations - Merida Lampre Rotor Press Camp - Mallorca
10.  Coaching presentations - Magura Rotor MTB Launch - Mallorca


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